Education Website Redesign

This project was completed in collaboration with Creative & Creator as part of a larger team effort.

My Role: Associate UX Researcher and Designer

Duration: 10 months (June 2024-April 2025)

Tools: Figma, Miro, Google Slides, WordPress, Elementor

  1. Keep it Current: While CCPCS offers a blog, it is not consistently updated. Parents and families highly value timely information about the school, students, and staff. Keeping content fresh and up-to-date is crucial.

  2. Structure is Crucial: Users reported difficulty finding necessary resources due to the websites layout and structure. Improving the information architecture on the CCPCS website will help parents and staff quickly, easily, and effectively access the information they need.

  3. Inclusivity and Accessibility Matter: Although the CCPCS website offers Spanish translation, several pages remain untranslated, which can prevent Spanish-speaking families from obtaining important information. Ensuring full and accurate translations across all pages is essential for inclusivity.

We created and delivered user surveys to better understand the general needs of website users.

Examples of questions that users answered in the survey:

  1. What is the most important information you are looking for as a student, current or prospective parent, current or prospective teacher?

  2. What is your primary reason for visiting the CCPCS website?

  3. What device do you most often use to access the CCPCS website?

  4. What pain points or challenges have you experienced when using the CCPCS website?

The project aimed to redesign and develop Capital City Public Charter School's (CCPCS) website to better represent its brand, enhance user experience, and improve engagement with key stakeholders. The website serves as a resource for families, students, educators, partners, and donors, providing clear navigation and a compelling user-friendly experience. By understanding the needs of these key audiences, we were able to make informed revisions that drove engagement and fostered stronger community connections.

Project Overview

  1. Outdated

  2. Poor design/layout

  3. Hard to navigate

  4. Difficult access to resources

  5. Insufficient information on school programs

  6. Lacks uniformity

  7. Doesn’t meet accessibility needs

  8. Lack of information in Spanish

  9. Poor mobile experience

Current Challenges and Pain Points

  1. Modern redesign

  2. Responsive

  3. Ability to be fully translated into Spanish

  4. User Friendly

  5. Streamlined navigation

  6. Restructured IA

Proposed Solution

  1. Centralized location for educational resources

  2. Integration, accessibility, and support for digital tools

  3. Fully translated website content

  4. Basic orientation and guidance for new parents

  5. Simplified navigation

  6. Integration and support for digital tools

  7. School newsletter integration

Recommendations and Areas of Opportunity

Competitor Analysis - What we were looking for?

  1. How well do competitor schools convey their mission through their website?

  2. What are the strengths and weaknesses of the user experienced on competitor school websites?

  3. What features and functionalities do competitor school websites provide to engage users, and how do they accommodate accessibility needs?

  4. How easily can current and prospective families access relevant information on these sites?

Initial Takeaways

Survey

Interview

Personas

“There’s no way to find information about who the coaches are, how to contact them, or what the sports schedule [is].”
“It was a little tricky to find the link to the library site. ”
“Capital City hasn’t had a lacrosse team in probably five years, so I think [that] should be updated.”
“I think if the newsletter were easier to find that I think the website would be a better tool.”
“At least half of our families speak Spanish...and I think that it should be represented on the website. I think there needs to be language accessibility”

Based on this research, a redesign in both the web and mobile app was essential to stay competitive, as well as for families, students, educators, partners, and donors to use as a resource.