The mission of 40 Plus of Greater Washington is to help aging and experienced professionals in the DC Metropolitan area know and effectively communicate their value with confidence in securing a new position or changing careers.

How might we redesign the 40 Plus website to better highlight the services that they offer?

Research & Ideation

Current Site

The current 40 Plus Homepage was in need of a redesign. From the second my group and I saw this homepage, we noted the various amounts of fonts and colors, as well the confusing navigation. As this website will be mostly accessed by those over the age of 40, we wanted to simplify this website to make it as easy to navigate as possible.

December 2023

Team: Jalisa Keyser. Katelyn Knight, Qaddafi Sabree, Rachel Manu

A video of the current 40 Plus homepage. There are many different fonts and types of fonts and there are various colors as well.

Survey

Next, my teammate, Qaddafi, created a survey for potential users to take. As a result of the survey, we knew we needed to make several big changes, such as making the mission more clear on the website, drawing more attention to being able to post for and search for jobs within the website, and the creation of a discussion forum.

Interviews

After surveying and interviewing multiple working professionals over the age of 40, we were able to create an empathy map for our user based on our findings.

Five interviews were conducted with potential users and stakeholders.

Empathy Map

Affinity Diagram

User Persona

Definition

User Insight

Prototyping

User Flow

Wireframes

Style Guide

Final Desktop and Mobile Prototypes

Feature Prioritization Matrix

Value Proposition

Storyboard

Card Sorting

User Testing

Final Prototype

Final Thoughts & Learnings

Timeline: 2 weeks

My Role: UI Designer

Tools: Figma, Miro, InVision, Google Slides

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