February 2024
Team: Catherine Almeida, Jalisa Keyser, Colleen Steiner, Paola Veliz
Research
Proto Persona
Timeline: 3 weeks
“I’d order pickup for both [single serve and larger sizes].” - Elias
Survey Data
A survey was posted via Google forms with 18 questions and prompts for users to answer.
My Role: Project Manager, UX Researcher
Because every moment deserves a sweet ending
Interview Plan
An interview plan with 20 questions was created. Questions include the ones listed below, as well as others such as “would you be interested in a rewards program?”, “what would deter you from ordering ice cream for pickup?”, and “how often do you typically order food online/via an app?”
“Would you like to order pickup for single serve, larger to go sizes, or both?”
“Do you typically budget when you order food?”
User Persona
We then created our user, Shelly Guiest. Shelly is a busy mom of two who is often on the go.
“What would motivate you to order ice cream for pick up?”
Value Proposition
Tools: Figma, Miro, InVision, Google Slides
Storyboard
Affinity Diagram
Our affinity diagram was originally organized by motivations, hesitations, and potential app features. From there, we narrowed it into budgeting, perks, quick service, and consumability.
Definition & Ideation
User Insight
We anticipate that our app, Crafted Cones Co, will boost sales by enhancing customer convenience for placing pick-up orders. This is due to Crafted Cones expanding its online presence through the app, and will also help with keeping the business busy due to convenience
Hypothesis Statement
We anticipate that our app, Crafted Cones Co, will boost sales by enhancing customer convenience for placing pick-up orders. This is due to Crafted Cones expanding its online presence through the app, and will also help with keeping the business busy due to convenience.
Problem
As a busy mom of three and content creator, Shelly is on the go much of the time. Shelly wants a quick and efficient way to order a treat for herself and her children so she can successfully complete her tasks for the day, but often has difficulty finding fast solutions when she is busy.
How might the Crafted Cones Co app assist Shelly when she is on the go and wants a snack?
Solution
Feature Prioritization Matrix
Indulge in the ultimate ice cream experience with our ordering app. With just a few taps, you can satisfy your cravings with a wide selection of handcrafted flavors that you can order and pick up at your convenience.
Say goodbye to long lines on a busy summer day or Friday night. With real time tracking and seamless payment options, we ensure that every scoop will be a scoop of happiness.
Elevate your dessert game today with Crafted Cones, because every moment deserves a sweet ending
Prototyping
User Flow
Competitor Analysis
High Fidelity Wireframes
Next Steps
Meet the Team
“Shelly is a busy mom and full time content creator who patronizes local businesses to help promote them. She is looking for a small business that provides quick and easy online ordering for her channel and also for when she is with her children because not only will the exposure help the business, but it will also help those who are constantly on the go.”
Empathy Map
SWOT Analysis
High Fidelity Usability Testing Plan
High Fidelity User Testing
Style Guide
User Testing Analysis (High Fidelity)
Final Mockup and Wireframes
User Testing Analysis (Low Fidelity)
Mid Fidelity Wireframes
I Like, I Wish, What If
Lo-Fi Wireframes
Lo-Fi Usability Testing Script
Lo Fi User Testing
Responsive Web Design
Responsive Web Redesign
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